LG Ditches Snapdragon 835 For G6
LG is expected to be officially unveiled its latest flagship smartphone LG G6 later this month on February 26, on LG’s Mobile World Congress 2017 in Barcelona. LG is expected to come up with Snapdragon 835 but reports have said that Samsung will be keeping the entire initial production for its Galaxy S8 smartphone, thus leaving no chips for its competitors. Also, LG is likely to ditch their modular design of G5 in favor of a more traditional approach with a near bezel-less display and rear dual-camera setup.
On November 2016 Qualcomm Technologies, Inc. (QTI), and Samsung Electronics Co., Ltd., have extended their decade-long strategic foundry collaboration to manufacture Qualcomm Technologies’ latest Snapdragon premium processor, Qualcomm® Snapdragon™ 835, with Samsung’s 10-nanometer (nm) FinFET process technology.
Due to this tie-up between Samsung and Snapdragon, any OEM that wants to equip its handset with the Snapdragon 835 will have to wait to release it around either late May or early June. So, if LG wanted to release the G6 with the SD 835, they’d have to wait to release its phone weeks after Samsung release its Galaxy S8 out on the market.
LG DITCHING THE SNAPDRAGON 835 FOR THE 821 on G6
This confirmation comes from a photo that was taken at CES 2017 of a confidential LG presentation slide (see below). We can barely see the smartphone profile on the left side of the image, nevertheless, we certainly know now from the image that LG is opting Snapdragon 821 for G6. Hence the question, why would LG decide to power its main flagship smartphone with 2016’s Snapdragon chip?
The answer is quite interesting. The Snapdragon 821 is a very good processor, and by not waiting around for the SD 835 to be available, LG has secured a nice head start over its rival. The LG G6 is expected to be available for purchase as early as March after it’s announcement on February 26, which give them almost six weeks of a head start in South Korea, which is one of the biggest markets for both the company.
For a company like LG, launching with one year old processor is quite shocking news but they are on the verge to take such risk for now as most of the consumers aren’t overly concerned about which processor is powering their smartphone, as all they care – is their phone fast enough to what they pay for. We’ll see how this pans out to LG, and we assume that pricing of G6 will have a huge impact in their market sale.